Influencer marketing cases
Check out all our case studies here – the campaigns we’re proud to showcase (with permission to brag a little)!
At its best, influencer marketing shapes perceptions, drives conversions, and supports growth. We know what true impact looks like—explore our influencer marketing and PR case studies and see for yourself!

Omo Laundry Club – Influencers reached and engaged consumers
For the campaign we selected six different influencers, each highlighting Omo's effectiveness and important brand messages through themes that felt natural to them. We effectively combined the influencers' posts, paid advertising, and PR efforts to achieve genuine impact.

To Estonia by couch - this is how we made recycling interesting for young consumers
Waste management firms from Northern Finland detected that their communications are not reaching the young target group efficiently. To help raise awareness of the importance of recycling, the "To Estonia by couch" -concept was born.

Foodora – Pelastetut hetket PR
Pelastetut hetket -konsepti tuotiin aidosti vaikuttajien elämään. Haluttiin rakentaa viesti vahvasti Foodorasta arjen auttajana kaikissa tilanteissa tuoden samalla arkeen ripauksen taikaa, oli kyseessä sitten puuttuva laturi tai nälkäkiukku. Yllätimme vaikuttajat PR-tuotelähetyksillä juuri heille sopivilla hetkillä.

Lempiruokakerho – vaikuttajamarkkinoinnin avulla luotiin yhteisö
Arla Lempi -tuotteista haluttiin tehdä jokaisen jääkaapin kulmakiviä. Brändin ja sen tuotteiden ympärille rakennettiin Lempiruokakerho-nimeä kantava yhteisö, joka imi kuluttajia puoleensa ja viestitti eteenpäin rentoa ruoanlaittoa.

Jyväbravuuri – Miten luova konsepti koukuttaa monikanavaisesti?
Miten saada kuluttaja preferoimaan Jyväbroiler-tuotteita muiden brändien sijaan? Minun Jyväbravuurini –konseptin ympärillä yhdeksän vaikuttajaa pääsi luomaan oman, houkuttelevan signature-reseptinsä.

Asuntosäätiö – Merkityksellisillä sisällöillä tavoitettiin yli miljoona silmäparia
Tunteikkailla sisällöillä herätettiin kiinnostusta asumisoikeusasumiseen ja kasvatettiin Asuntosäätiön tunnettuutta.
Warning: Trying to access array offset on value of type null in /home/clients/afeb5aba0aa0cc791cc892d87b4550cb/sites/indieplace.fi/wp-content/plugins/bdthemes-element-pack-lite/modules/slider/widgets/slider.php on line 2890
Antti Tapani
With the brand Antti Tapani, everything starts with their values - Great was never normal.In this long-term collaboration we have succeeded in choosing influencers that reflect the brand's values and speak to the target market. The brand is able to address the desired target group in an authentic way.
Authenticity, diversity and versatility have led to convincing results considering reach and also sales.

Warning: Trying to access array offset on value of type null in /home/clients/afeb5aba0aa0cc791cc892d87b4550cb/sites/indieplace.fi/wp-content/plugins/bdthemes-element-pack-lite/modules/slider/widgets/slider.php on line 2890
Telia Pride
During Helsinki Pride, Telia wanted to showcase different kinds of love stories and make all of the forms of love visible through painting. The goal was to create a space together with influencers, where all love stories are seen and heard.
We challenged influencers who belong in the LGBTQ+ community to share their personal love stories, which the artist and influencer Rakastaja-Robert used in creating an art exhibition in Telia's flagship store.

Warning: Trying to access array offset on value of type null in /home/clients/afeb5aba0aa0cc791cc892d87b4550cb/sites/indieplace.fi/wp-content/plugins/bdthemes-element-pack-lite/modules/slider/widgets/slider.php on line 2890
Dove
The aim of Dove's long-term collaboration was to strengthen its brand and simultaneously take a stance on the beauty standards created by social media, through the Dove Self-Esteem Project. It was important to the brand that the influencers radiate authenticity instead of being superficial. They need to be able to talk about important things in a natural way, and above all, are confident and thus feel good in their bodies.
The influencers' personal stories received praise from their followers and evoked discussions on an important topic.

Warning: Trying to access array offset on value of type null in /home/clients/afeb5aba0aa0cc791cc892d87b4550cb/sites/indieplace.fi/wp-content/plugins/bdthemes-element-pack-lite/modules/slider/widgets/slider.php on line 2890
Jaffa Juicy
Jaffa Juicy tastes like summer! In the highly competitive soft drink market, marketing has to be approached through creativity. That is why this campaign aimed at Gen Z brought together three creative influencer duos, and the juiciest advertisement of the summer was born.
An emphasis on the influencers works especially well in marketing aimed at Gen Z: The sales target for the new product was exceeded by 56%.

Warning: Trying to access array offset on value of type null in /home/clients/afeb5aba0aa0cc791cc892d87b4550cb/sites/indieplace.fi/wp-content/plugins/bdthemes-element-pack-lite/modules/slider/widgets/slider.php on line 2890
Iso-Syöte
The aim of the collaboration was to make Iso-Syöte of interest to a large audience, and above all, emphasize it as a diverse and inspiring travel destination. The influencer collaboration included tips and complete travel packages, which bring forward Iso-Syöte's diverse set of services that answered all of the infuencers' wishes for their holiday. The campaign reached a large audience with a high engagement rate.

Warning: Trying to access array offset on value of type null in /home/clients/afeb5aba0aa0cc791cc892d87b4550cb/sites/indieplace.fi/wp-content/plugins/bdthemes-element-pack-lite/modules/slider/widgets/slider.php on line 2890
Pohjolan rengastie
Due to the COVID-19 pandemic, traveling abroad has been restricted remarkably. We collaborated with the City of Oulu and Visit Oulu to enhance the image of Oulu and its neighboring regions in the eyes of Finns. The influencers travelled to Oulu to go on their own personalized hikes with different activities. The response from consumers was active, and they were inspired to head North: According to the service providers, this was the busiest summer in the Oulu region so far.

Warning: Trying to access array offset on value of type null in /home/clients/afeb5aba0aa0cc791cc892d87b4550cb/sites/indieplace.fi/wp-content/plugins/bdthemes-element-pack-lite/modules/slider/widgets/slider.php on line 2890
Lindex Lingerie
Every body is worth loving. The aim of the Lindex Lingerie campaign was to break the perfectly polished assumption of lingerie and focus on the bigger bra sizes that are finally available in Lindex. The influencers' natural bravery and confidence encouraged consumers to take part in a discussion about body positivity, creating a safe space around the topic. Influencers were able to exceed their follower count when considering the reach of the campaign, and the engagement was record-breakingly high.

Warning: Trying to access array offset on value of type null in /home/clients/afeb5aba0aa0cc791cc892d87b4550cb/sites/indieplace.fi/wp-content/plugins/bdthemes-element-pack-lite/modules/slider/widgets/slider.php on line 2890
Apetina Paneer

Warning: Trying to access array offset on value of type null in /home/clients/afeb5aba0aa0cc791cc892d87b4550cb/sites/indieplace.fi/wp-content/plugins/bdthemes-element-pack-lite/modules/slider/widgets/slider.php on line 2890
Influencer helps

Warning: Trying to access array offset on value of type null in /home/clients/afeb5aba0aa0cc791cc892d87b4550cb/sites/indieplace.fi/wp-content/plugins/bdthemes-element-pack-lite/modules/slider/widgets/slider.php on line 2890
Everyday is #viaplayweekend

Warning: Trying to access array offset on value of type null in /home/clients/afeb5aba0aa0cc791cc892d87b4550cb/sites/indieplace.fi/wp-content/plugins/bdthemes-element-pack-lite/modules/slider/widgets/slider.php on line 2890
#teamgalaxy
