{"id":6564,"date":"2020-12-30T14:33:01","date_gmt":"2020-12-30T12:33:01","guid":{"rendered":"https:\/\/www.indieplace.fi\/?page_id=6564"},"modified":"2025-02-21T20:42:48","modified_gmt":"2025-02-21T18:42:48","slug":"caset","status":"publish","type":"page","link":"https:\/\/www.indieplace.fi\/en\/caset\/","title":{"rendered":"Cases"},"content":{"rendered":"
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Influencer marketing cases<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Check out all our case studies here \u2013 the campaigns we\u2019re proud to showcase (with permission to brag a little)!<\/p>

At its best, influencer marketing shapes perceptions, drives conversions, and supports growth. We know what true impact looks like\u2014explore our influencer marketing and PR case studies and see for yourself!\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tArvid Nordquist \u2013 A+ pyykinpesuaineet\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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A+ Summer Breeze -pyykinpesuaine tuotiin esiin kustannustehokkaan PR:n sek\u00e4 aktivoivan nettisivun avulla.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tVaasan Sub Sandwich\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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In February 2024, Vaasan introduced an exciting new addition to the Finnish Street Food market: the Sub Sandwich. The launch was supported with influencer marketing.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tPOWER Tammisto grand opening\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Power opened a new electronics store in Tammisto, Vantaa. \n\u200b\u00a0
\nThe goal was to attract significant attention and a large number of visitors to the grand opening.\u200b\n\n\u200b<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tUpfield Flora \u2013 Skip the Cow, Not the Taste!\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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The collaboration was executed through a multichannel approach, leveraging the power of influencers, PR, outdoor advertising, and partner companies. Flora Plant B+tter emerged as an exciting new product.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tTuusula Upper Secondary School \u2013 the School Day of Your Dreams\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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In the fall of 2023, a new upper secondary school and cultural center, Monio, was completed in Tuusula, where Tuusula Upper Secondary School moved in. Through influencer marketing, Monio\u2019s visibility and appeal among young people and their parents were increased.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tSuper POWER \u2013 The most outrageous opening event in Finland\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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We created a concept for the grand opening of Power's new electronics store that truly stood out from the competition. The stars of the campaign were the Super Power influencer team members, whose unique superpowers were highlighted both in the pre-event advertising and at the event itself.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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Antti Tapani<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the brand Antti Tapani, everything starts with their values -\u00a0Great was never normal.<\/em>In this long-term collaboration we have succeeded in choosing influencers that reflect the brand's values and speak to the target market. The brand is able to address the desired target group in an authentic way.<\/p>

Authenticity, diversity and versatility have led to convincing results considering reach and also sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Telia Pride<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During Helsinki Pride, Telia wanted to showcase different kinds of love stories and make all of the forms of love visible through painting. The goal was to create a space together with influencers, where all love stories are seen and heard.<\/p>

We challenged influencers who belong in the LGBTQ+ community to share their personal love stories, which the artist and influencer Rakastaja-Robert used in creating an art exhibition in Telia's flagship store.<\/p>

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Dove<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The aim of Dove's long-term collaboration was to strengthen its brand and simultaneously take a stance on the beauty standards created by social media, through the Dove Self-Esteem Project.<\/span>\u00a0It was important to the brand that the influencers radiate authenticity instead of being superficial. They need to be able to talk about important things in a natural way, and above all, are confident and thus feel good in their bodies.<\/span><\/p>

The influencers' personal stories received praise from their followers and evoked discussions on an important topic.\u00a0<\/span><\/p>

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Jaffa Juicy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jaffa Juicy tastes like summer! In the highly competitive soft drink market, marketing has to be approached through creativity. That is why this campaign aimed at Gen Z brought together three creative influencer duos, and the juiciest advertisement of the summer was born.<\/p>

An emphasis on the influencers works especially well in marketing aimed at Gen Z: The sales target for the new product was exceeded by 56%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Iso-Sy\u00f6te<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The aim of the collaboration was to make Iso-Sy\u00f6te of interest to a large audience, and above all, emphasize it as a diverse and inspiring travel destination. The influencer collaboration included tips and complete travel packages, which bring forward Iso-Sy\u00f6te's diverse set of services that answered all of the infuencers' wishes for their holiday. The campaign reached a large audience with a high engagement rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pohjolan rengastie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Due to the COVID-19 pandemic, traveling abroad has been restricted remarkably. We collaborated with the City of Oulu and Visit Oulu to enhance the image of Oulu and its neighboring regions in the eyes of Finns. The influencers travelled to Oulu to go on their own personalized hikes with different activities. The response from consumers was active, and they were inspired to head North: According to the service providers, this was the busiest summer in the Oulu region so far.<\/p>

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Lindex Lingerie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every body is worth loving. The aim of the Lindex Lingerie campaign was to break the perfectly polished assumption of lingerie and focus on the bigger bra sizes that are finally available in Lindex. The influencers' natural bravery and confidence encouraged consumers to take part in a discussion about body positivity, creating a safe space around the topic. Influencers were able to exceed their follower count when considering the reach of the campaign, and the engagement was record-breakingly high.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload the case<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Apetina Paneer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The aim of the Apetina Paneer campaign was to inspire Finns to try the previously unfamiliar Paneer-cheese in their everyday life. The diverse recipes crafted for specific target groups and the visually appealing content reached the target market effectively. The campaign nearly doubled Apetina Paneer's sales.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Influencer helps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Covid-19 pandemic and the unusual state of the world that followed it had a significant impact across industries - We wanted to do our part by helping companies in need, pro bono.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Everyday is #viaplayweekend
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\n\t\t\t\t\t\t\t\t\tWe built a partnership around the #viaplayweekend concept, which left a lot of room for the influencers to be creative. Under this concept, the influencers highlighted their own favourite shows and movies, while also addressing important topics in their own natural way. This collaboration caused spontaneous recommendations of Viaplay - by influencers and also consumers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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#teamgalaxy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe choice of a smartphone always comes down to the brand image, not the effectiveness of the device on paper. We took down the barriers that consumers had for buying the product by creating fascinating and high-quality content about the features that meant the most to the influencers and the target group. As a result, Samsung had the most sold phones among two different operators in December 2019.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/i>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/i>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Vaikuttajamarkkinoinnin caset Tsekkaa t\u00e4\u00e4lt\u00e4 kaikki referenssit kampanjoista, joista olemme saaneet luvan paukutella henkseleit\u00e4! Parhaimmillaan vaikuttajamarkkinointi muovaa mielikuvia, luo konversioita ja tukee kasvua.\u200b Me tied\u00e4mme, milt\u00e4 aito vaikuttavuus n\u00e4ytt\u00e4\u00e4 \u2013 tutustu vaikuttajamarkkinoinnin ja PR:n case-esimerkkeihimme, niin tied\u00e4t sin\u00e4kin.\u200b\u00a0 Antti Tapani Antti Tapani -br\u00e4ndin kohdalla kaikki l\u00e4htee arvoista \u2013\u00a0Great was never normal. Pitk\u00e4aikaisessa yhteisty\u00f6ss\u00e4 on onnistuttu valitsemaan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-6564","page","type-page","status-publish","hentry"],"yoast_head":"\nReferenssit - Indieplace<\/title>\n<meta name=\"description\" content=\"Tsekkaa t\u00e4\u00e4lt\u00e4 kaikki referenssit kampanjoista, joista olemme saaneet luvan paukutella henkseleit\u00e4. Ehk\u00e4 jokin case sopisi my\u00f6s teille?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indieplace.fi\/en\/caset\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referenssit - Indieplace\" \/>\n<meta property=\"og:description\" content=\"Tsekkaa t\u00e4\u00e4lt\u00e4 kaikki referenssit kampanjoista, joista olemme saaneet luvan paukutella henkseleit\u00e4. 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