{"id":9468,"date":"2022-01-19T12:16:46","date_gmt":"2022-01-19T10:16:46","guid":{"rendered":"https:\/\/www.indieplace.fi\/?page_id=9468"},"modified":"2022-02-04T13:52:20","modified_gmt":"2022-02-04T11:52:20","slug":"teliapride-case","status":"publish","type":"page","link":"https:\/\/www.indieplace.fi\/en\/teliapride-case\/","title":{"rendered":"Teliapride-case"},"content":{"rendered":"\t\t
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#Yhdess\u00e4 olemme mestariteos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L\u00e4ht\u00f6kohdat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pridessa otetaan kantaa v\u00e4rikk\u00e4\u00e4sti<\/span>, n\u00e4ytt\u00e4v\u00e4sti<\/span> <\/span>ja r\u00e4iskyv\u00e4sti<\/span>. Pelkk\u00e4 Pridessa n\u00e4kyminen yrityksen logon vaihtamalla sateenkaareksi ei en\u00e4\u00e4 riit\u00e4, vaan yrityksilt\u00e4 odotetaan tekoja, jotka kest\u00e4v\u00e4t my\u00f6s pridejuhlinnan yli.<\/p>

Sateenkaarisanomaa br\u00e4ndin nimiss\u00e4 viestiville vaikuttajille on t\u00e4rke\u00e4\u00e4 tiet\u00e4\u00e4, ett\u00e4 br\u00e4ndi konkreettisesti tekee asioita v\u00e4hemmist\u00f6jen eteen. Telian kulttuurin ytimess\u00e4 on ainutlaatuisuuden kunnioittaminen riippumatta sukupuolesta, seksuaalisesta suuntautumisesta tai muusta ihmisen ainutlaatuiseksi tekev\u00e4st\u00e4 asiasta. Telia on jo usean vuoden ajan ollut yhdess\u00e4 DNA:n ja Elisan kanssa Pride Helsingin virallinen kumppani.<\/p>

Kes\u00e4ll\u00e4 2021 operaattorit huomioivat Priden yhdess\u00e4 sek\u00e4 sis\u00e4isess\u00e4 ett\u00e4 ulkoisessa viestinn\u00e4ss\u00e4 j\u00e4rjest\u00e4en henkil\u00f6st\u00f6lle tasa-arvoaiheisen webinaarin ja julkaisemalla videon<\/a>, jossa operaattoreiden ty\u00f6ntekij\u00e4t jakavat ajatuksiaan Pridesta. Priden puolesta puhui my\u00f6s pitk\u00e4aikainen telialainen Pasi Tolvanen, jonka tarina jaettiin videona<\/a> ja artikkelina<\/a>, Lis\u00e4ksi vaikuttajien ja Pasin kuvista koottiin kaikkien Telia Kauppojen digiscreeneille Jokainen meist\u00e4 on mestariteos -mosaiikki.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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@roosarahkonen<\/a><\/p>

14 200 Instagram-seuraajaa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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@mustarttu<\/a><\/p>

14 000 Instagram-seuraajaa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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@kohokukkia<\/a><\/p>

91 700 Instagram-seuraajaa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Konsepti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Helsinki Priden yhteydess\u00e4 Telia halusi antaa tilaa erilaisille rakkaustarinoille ja maalata rakkauden kaikki muodot n\u00e4kyv\u00e4ksi. Tavoitteena oli luoda yhdess\u00e4 vaikuttajien kanssa tila, jossa kaikenlaiset rakkaustarinat tulevat n\u00e4hdyksi ja kuulluksi.<\/p>

#Yhdess\u00e4 olemme mestariteos<\/em> liitt\u00e4\u00e4 vaikuttajien henkil\u00f6kohtaiset tarinat populaarikulttuuriin ja muodostaa Priden puhutuimman installaation Telian lippulaivamyym\u00e4l\u00e4\u00e4n.\u00a0<\/p>

Jakamalla oman rakkaustarinansa jokainen voi osoittaa tukevansa Pridea ja antavansa tilaa monimuotoisuudelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tJOKAINEN RAKKAUSTARINA ON MESTARITEOS.

\n\nYHDESS\u00c4 VOIMME MAALATA SUVAITSEVAMMAN TULEVAISUUDEN.\n\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Toteutus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Haastoimme vaikuttajat jakamaan Instagramissa henkil\u00f6kohtaiset rakkaustarinansa, joiden pohjalta taiteilija-vaikuttaja Rakastaja-Robert<\/strong> loi kolme taideteosta.<\/p>

Vaikuttajien tarinoista inspiraation saanut #Yhdess\u00e4 olemme mestariteos<\/em> -taideinstallaatio rakennettiin Telian lippulaivamyym\u00e4l\u00e4\u00e4n.<\/p>

Kampanjaan valittiin mukaan mukaan LGBTQ+ -yhteis\u00f6\u00f6n kuuluvat vaikuttajat Roosa Rahkonen<\/strong>, Elia Leino<\/strong> ja Arttu Mustonen<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Loimme n\u00e4kyv\u00e4n tilan erilaisille rakkaustarinoille.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Tulokset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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julkaisun n\u00e4hneist\u00e4 kuluttajista reagoi tykk\u00e4\u00e4m\u00e4ll\u00e4 tai kommentoimalla<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t %<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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edest\u00e4 ansaitun median julkaisuja vaikuttajien toimesta<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t \u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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n\u00e4ytt\u00f6kertaa vaikuttajien kampanjajulkaisuille<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Kategoria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tParas<\/span>\n\t\t\t\t\n\t\t\t\t\tvaikuttajamarkkinointi<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Yhteisty\u00f6ss\u00e4 mukana<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Indieplace Oy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Petrina Puranen
Hanna Vartiainen
Vilhelmiina Moilanen
Aino Pietarinen
Kaisa Porri
Aku Karasti<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Telia Oy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Heini Niemel\u00e4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Vaikuttajat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Robert L\u00f6nnqvist
Roosa Rahkonen
Elia Leino
Arttu Mustonen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

#Yhdess\u00e4 olemme mestariteos L\u00e4ht\u00f6kohdat Pridessa otetaan kantaa v\u00e4rikk\u00e4\u00e4sti, n\u00e4ytt\u00e4v\u00e4sti ja r\u00e4iskyv\u00e4sti. Pelkk\u00e4 Pridessa n\u00e4kyminen yrityksen logon vaihtamalla sateenkaareksi ei en\u00e4\u00e4 riit\u00e4, vaan yrityksilt\u00e4 odotetaan tekoja, jotka kest\u00e4v\u00e4t my\u00f6s pridejuhlinnan yli. Sateenkaarisanomaa br\u00e4ndin nimiss\u00e4 viestiville vaikuttajille on t\u00e4rke\u00e4\u00e4 tiet\u00e4\u00e4, ett\u00e4 br\u00e4ndi konkreettisesti tekee asioita v\u00e4hemmist\u00f6jen eteen. Telian kulttuurin ytimess\u00e4 on ainutlaatuisuuden kunnioittaminen riippumatta sukupuolesta, seksuaalisesta suuntautumisesta […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"content-type":"","footnotes":""},"class_list":["post-9468","page","type-page","status-publish","hentry"],"yoast_head":"\nTeliapride-case - Indieplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.indieplace.fi\/en\/teliapride-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teliapride-case - Indieplace\" \/>\n<meta property=\"og:description\" content=\"#Yhdess\u00e4 olemme mestariteos L\u00e4ht\u00f6kohdat Pridessa otetaan kantaa v\u00e4rikk\u00e4\u00e4sti, n\u00e4ytt\u00e4v\u00e4sti ja r\u00e4iskyv\u00e4sti. Pelkk\u00e4 Pridessa n\u00e4kyminen yrityksen logon vaihtamalla sateenkaareksi ei en\u00e4\u00e4 riit\u00e4, vaan yrityksilt\u00e4 odotetaan tekoja, jotka kest\u00e4v\u00e4t my\u00f6s pridejuhlinnan yli. Sateenkaarisanomaa br\u00e4ndin nimiss\u00e4 viestiville vaikuttajille on t\u00e4rke\u00e4\u00e4 tiet\u00e4\u00e4, ett\u00e4 br\u00e4ndi konkreettisesti tekee asioita v\u00e4hemmist\u00f6jen eteen. Telian kulttuurin ytimess\u00e4 on ainutlaatuisuuden kunnioittaminen riippumatta sukupuolesta, seksuaalisesta suuntautumisesta […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.indieplace.fi\/en\/teliapride-case\/\" \/>\n<meta property=\"og:site_name\" content=\"Indieplace\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-04T11:52:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.indieplace.fi\/en\/teliapride-case\/\",\"url\":\"http:\/\/www.indieplace.fi\/en\/teliapride-case\/\",\"name\":\"Teliapride-case - Indieplace\",\"isPartOf\":{\"@id\":\"https:\/\/www.indieplace.fi\/#website\"},\"datePublished\":\"2022-01-19T10:16:46+00:00\",\"dateModified\":\"2022-02-04T11:52:20+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/www.indieplace.fi\/en\/teliapride-case\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.indieplace.fi\/en\/teliapride-case\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.indieplace.fi\/en\/teliapride-case\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.indieplace.fi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Teliapride-case\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.indieplace.fi\/#website\",\"url\":\"https:\/\/www.indieplace.fi\/\",\"name\":\"Indieplace\",\"description\":\"Indieplacen uusimmat kuulumiset. 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