{"id":29195,"date":"2022-11-25T16:39:15","date_gmt":"2022-11-25T14:39:15","guid":{"rendered":"https:\/\/www.indieplace.fi\/?post_type=referenssit&p=29195"},"modified":"2023-01-13T14:29:03","modified_gmt":"2023-01-13T12:29:03","slug":"skin-proud-pr-tapahtuma","status":"publish","type":"referenssit","link":"https:\/\/www.indieplace.fi\/en\/referenssit\/skin-proud-pr-tapahtuma\/","title":{"rendered":"Skin Proud - Increase awareness through a PR event"},"content":{"rendered":"
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CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Skin Proud<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Skin Proud<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Year<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PR event<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Background and goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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01 Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How can we increase the brand awareness for the new Skin Proud brand in Finland, and in the right target group?<\/p>

The philosophy of Skin Proud is skin positivity, which should be communicated to the consumers in an inspiring way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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02 Goal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. Increase the brand awareness in Finland. Especially Gen Z and the young millenials have to be reached in a way that resonates with them.<\/li>
  2. Challenge both influencers and consumers to proudly show their skin, just as it is.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    03 Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The ideology of Skin Proud includes being proud of your skin, regardless of your skin's quality or age.<\/p>

    Instead of covering up one's skin, we want to celebrate all its imperfections.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Solution - Skin Proud PR event<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    We hosted an inspiring and exclusive PR event in an environment that fits the brand perfectly. The emphasis was especially on the visual details of the space, so that the influencers could film engaging content.<\/p>

    In addition, the event included a thorough introduction of the brand and a fun voguing class. The class focused on posing, which helped celebrate our skins just the way they are - according to the brand's ideology!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Earned posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Skin\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Skin\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    PR results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Skin\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Influencers that posted<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t\/10<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Followers in total<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Estimated value of posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t\u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    We organized an inspiring and exclusive PR event for Skin Proud, which celebrated our skins - just the way they are!<\/p>","protected":false},"featured_media":29196,"template":"elementor_header_footer","tiimit":[251879,164952],"class_list":["post-29195","referenssit","type-referenssit","status-publish","has-post-thumbnail","hentry","tiimit-pr","tiimit-vaikuttajamarkkinointi"],"yoast_head":"\nSkin Proud \u2013 Br\u00e4ndi tunnetuksi PR-tapahtuman avulla - Indieplace<\/title>\n<meta name=\"description\" content=\"J\u00e4rjestimme Skin Proud- br\u00e4ndille inspiroivan ja eksklusiivisen PR-tapahtuman, jossa juhlistettiin jokaisen ihoa sellaisena kuin se on!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indieplace.fi\/en\/referenssit\/skin-proud-pr-tapahtuma\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skin Proud \u2013 Br\u00e4ndi tunnetuksi PR-tapahtuman avulla - Indieplace\" \/>\n<meta property=\"og:description\" content=\"J\u00e4rjestimme Skin Proud- br\u00e4ndille inspiroivan ja eksklusiivisen PR-tapahtuman, jossa juhlistettiin jokaisen ihoa sellaisena kuin se on!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indieplace.fi\/en\/referenssit\/skin-proud-pr-tapahtuma\/\" \/>\n<meta property=\"og:site_name\" content=\"Indieplace\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-13T12:29:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/2022\/11\/skinproud3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1273\" \/>\n\t<meta property=\"og:image:height\" content=\"849\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/skin-proud-pr-tapahtuma\/\",\"url\":\"https:\/\/www.indieplace.fi\/referenssit\/skin-proud-pr-tapahtuma\/\",\"name\":\"Skin Proud \u2013 Br\u00e4ndi tunnetuksi PR-tapahtuman avulla - Indieplace\",\"isPartOf\":{\"@id\":\"https:\/\/www.indieplace.fi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/skin-proud-pr-tapahtuma\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/skin-proud-pr-tapahtuma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/2022\/11\/skinproud3.jpg\",\"datePublished\":\"2022-11-25T14:39:15+00:00\",\"dateModified\":\"2023-01-13T12:29:03+00:00\",\"description\":\"J\u00e4rjestimme Skin Proud- br\u00e4ndille inspiroivan ja eksklusiivisen PR-tapahtuman, jossa juhlistettiin jokaisen ihoa sellaisena kuin se on!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/skin-proud-pr-tapahtuma\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.indieplace.fi\/referenssit\/skin-proud-pr-tapahtuma\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/skin-proud-pr-tapahtuma\/#primaryimage\",\"url\":\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/2022\/11\/skinproud3.jpg\",\"contentUrl\":\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/2022\/11\/skinproud3.jpg\",\"width\":1273,\"height\":849,\"caption\":\"Skin Proud PR-tapahtuma\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/skin-proud-pr-tapahtuma\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.indieplace.fi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Caset\",\"item\":\"https:\/\/www.indieplace.fi\/referenssit\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Skin Proud \u2013 Br\u00e4ndi tunnetuksi PR-tapahtuman avulla\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.indieplace.fi\/#website\",\"url\":\"https:\/\/www.indieplace.fi\/\",\"name\":\"Indieplace\",\"description\":\"Indieplacen uusimmat kuulumiset. 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