{"id":29764,"date":"2023-06-21T14:04:53","date_gmt":"2023-06-21T11:04:53","guid":{"rendered":"https:\/\/www.indieplace.fi\/?post_type=referenssit&p=29764"},"modified":"2023-07-07T09:54:32","modified_gmt":"2023-07-07T06:54:32","slug":"foodora","status":"publish","type":"referenssit","link":"https:\/\/www.indieplace.fi\/en\/referenssit\/foodora\/","title":{"rendered":"Foodora \u2013 Pelastetut hetket PR"},"content":{"rendered":"
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CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Foodora \u2013 Pelastetut hetket<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Foodora<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Year<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Background and goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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01 Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kuluttajalle on selke\u00e4\u00e4, ett\u00e4 <\/span><\/span>Foodorasta saa tilattua\u00a0<\/span><\/span>monipuolisesti ravintolaruokaa ja\u00a0<\/span><\/span>-annoksia. Foodorasta on\u00a0<\/span><\/span>mahdollista kuitenkin tilata paljon\u00a0<\/span><\/span>muutakin ja t\u00e4t\u00e4 viesti\u00e4 tuli\u00a0<\/span><\/span>vahvasti korostaa, jotta kuluttajat\u00a0<\/span><\/span>oppisivat hy\u00f6dynt\u00e4m\u00e4\u00e4n Foodoraa\u00a0<\/span><\/span>my\u00f6s muihin tarkoituksiin.\u00a0<\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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02 Goal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Foodora teki br\u00e4ndiuudistuksen,\u00a0<\/span><\/span>jonka j\u00e4lkeen tavoitteeksi\u00a0<\/span><\/span>asetettiin mahdollisimman laajan\u00a0<\/span><\/span>kohderyhm\u00e4n tavoittaminen.\u00a0<\/span><\/span>P\u00e4\u00e4viesti Foodorasta arjen\u00a0<\/span><\/span>auttajana oli tuotava selke\u00e4sti <\/span><\/span>n\u00e4kyv\u00e4ksi.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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03 Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ravintolaruoan\u00a0<\/span><\/span>kotiinkuljetuspalveluita on to<\/span><\/span>tuttu\u00a0k\u00e4ytt\u00e4m\u00e4\u00e4n silloin, kun\u00a0<\/span><\/span>halutaan viett\u00e4\u00e4 leffailtaa kotona\u00a0<\/span><\/span>tai\u00a0muuten pieneen juhlaan.\u00a0<\/span><\/span>Ruokakaupan kuljetuspalvelut <\/span><\/span>ovat\u00a0kuitenkin edist\u00e4neet palveluiden <\/span><\/span>hy\u00f6dynt\u00e4mist\u00e4 my\u00f6s arkik\u00e4yt\u00f6ss\u00e4. <\/span><\/span>Siksi Foodoran hy\u00f6dynt\u00e4mist\u00e4 arjen\u00a0<\/span><\/span>apurina oli t\u00e4rke\u00e4\u00e4 vahvistaa.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ratkaisu \u2013 Pelastetut hetket PR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pelastetut hetket\u00a0<\/span><\/i>-konsepti tuotiin aidosti vaikuttajien el\u00e4m\u00e4\u00e4n.\u00a0<\/span>Haluttiin rakentaa viesti vahvasti Foodorasta arjen auttajana kaikissa\u00a0<\/span>tilanteissa tuoden samalla arkeen ripauksen taikaa, oli kyseess\u00e4 sitten <\/span>puuttuva laturi tai\u00a0n\u00e4lk\u00e4kiukku.\u00a0<\/span>\u200b<\/p>

Yll\u00e4timme PR-tuotel\u00e4hetyksill\u00e4 vaikuttajat juuri heille sopivilla tuotteilla, <\/span>jotka sopivat heid\u00e4n sen hetkiseen el\u00e4m\u00e4ntilanteeseensa – joko <\/span>muuttop\u00e4iv\u00e4\u00e4n, flunssaan sairastumiseen, lasten syntym\u00e4p\u00e4ivien <\/span>j\u00e4lkeiseen hetkeen, loman j\u00e4lkeiseen aamuun\u00a0tai muuhun sopivaan\u00a0<\/span>hetkeen, jolla pelastetaan vaikuttajien arki. <\/span>\u200b<\/span>\u200b\u200b<\/p>

Saimme aikaan aitoja reaktioita ja ilon tunteita. Foodora pelasti <\/span>taianomaisesti juuri silloin, kun sit\u00e4\u00a0eniten kaivattiin. Oikealla hetkell\u00e4,\u00a0<\/span>oikeaan aikaan.<\/span>\u200b<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Earned posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PR results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Influencers that posted<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Followers in total<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estimated value of posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t\u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pelastetut hetket -konsepti tuotiin aidosti vaikuttajien el\u00e4m\u00e4\u00e4n. Haluttiin rakentaa viesti vahvasti Foodorasta arjen auttajana kaikissa tilanteissa tuoden samalla arkeen ripauksen taikaa, oli kyseess\u00e4 sitten puuttuva laturi tai n\u00e4lk\u00e4kiukku. \u200bYll\u00e4timme vaikuttajat PR-tuotel\u00e4hetyksill\u00e4 juuri heille sopivilla hetkill\u00e4.<\/p>","protected":false},"featured_media":29803,"template":"elementor_header_footer","tiimit":[251879,164952],"class_list":["post-29764","referenssit","type-referenssit","status-publish","has-post-thumbnail","hentry","tiimit-pr","tiimit-vaikuttajamarkkinointi"],"yoast_head":"\nFoodora \u2013 Pelastetut hetket PR - Indieplace<\/title>\n<meta name=\"description\" content=\"Haluttiin rakentaa viesti Foodorasta arjen auttajana. Yll\u00e4timme vaikuttajat PR-tuotel\u00e4hetyksill\u00e4 juuri heille sopivilla hetkill\u00e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indieplace.fi\/en\/referenssit\/foodora\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foodora \u2013 Pelastetut hetket PR - Indieplace\" \/>\n<meta property=\"og:description\" content=\"Haluttiin rakentaa viesti Foodorasta arjen auttajana. 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