{"id":30351,"date":"2023-07-09T16:11:44","date_gmt":"2023-07-09T13:11:44","guid":{"rendered":"https:\/\/www.indieplace.fi\/?post_type=referenssit&p=30351"},"modified":"2024-10-01T13:45:09","modified_gmt":"2024-10-01T10:45:09","slug":"omo-vaikuttajamarkkinointi-pr","status":"publish","type":"referenssit","link":"https:\/\/www.indieplace.fi\/en\/referenssit\/omo-vaikuttajamarkkinointi-pr\/","title":{"rendered":"Omo Laundry Club \u2013 Influencers reached and engaged consumers"},"content":{"rendered":"
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CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Omo Laundry Club<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Omo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Year<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Solution<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Influencer marketing and PR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Background and goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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01 Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The laundry brand familiar to many Finns, Omo, launched new packaging, while also aiming to highlight the effectiveness and environmental friendliness of the products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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02 Goal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The campaign aimed to encourage consumers to try the products while creatively showcasing the new packaging and Omo's important brand messages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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03 Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By selecting a variety of influencers for the campaign, diverse visual executions were achieved, allowing different laundry-related themes to be presented naturally and in a relatable manner for the target audience. The visibility of the selected campaign posts was also supported through paid advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution \u2013 Omo Laundry Club<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Six different influencers were chosen for the campaign, each presenting Omo's effectiveness and important messages through themes that felt natural to them, whether it was garment care, children's laundry, or washing sportswear. The central idea of the campaign was that dirt is not harmful and can always be washed away \u2014 Omo saves the day whenever clothes get dirty, allowing you to focus on living instead of worrying about stains.<\/p>

In addition to Instagram and TikTok posts, the campaign's visibility was enhanced through PR deliveries made in collaboration with garment care guru, 'Kaisan mukana'.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Recipe for Success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. We effectively combined influencers' posts, advertising, and PR<\/h2>

    The campaign utilized both celebrity faces and more relatable influencers, and by boosting posts through advertising, comprehensive visibility was achieved across various themes.<\/p><\/li>

  2. Influencer marketing was seamlessly integrated with other activities<\/h2>

    The children of two campaign influencers participated in the Helsinki Cup junior football tournament, where Omo was also involved as a main partner. This allowed the influencers' personal stories to be naturally connected to the marketing themes.<\/p><\/li>

  3. Impact from an industry expert<\/h2>

    'Kaisan mukana' was chosen as the sender of the PR packages because she is a respected garment care expert among many influencers. Kaisa's unique reputation and handy tips ensured earned visibility for the campaign.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Results of the campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Impressions in total<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Reach in total<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    CTR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Reach Rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    For the campaign we selected six different influencers, each highlighting Omo's effectiveness and important brand messages through themes that felt natural to them. We effectively combined the influencers' posts, paid advertising, and PR efforts to achieve genuine impact.<\/p>","protected":false},"featured_media":30353,"template":"elementor_header_footer","tiimit":[251879,164952],"class_list":["post-30351","referenssit","type-referenssit","status-publish","has-post-thumbnail","hentry","tiimit-pr","tiimit-vaikuttajamarkkinointi"],"yoast_head":"\nOmo Laundry Club \u2013 vaikuttajilla tavoitettiin ja aktivoitiin kuluttajia - Indieplace<\/title>\n<meta name=\"description\" content=\"Yhdistimme tehokkaasti vaikuttajien julkaisut, maksetun mainonnan ja PR-toimenpiteet ja saimme aikaan aitoa vaikuttavuutta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indieplace.fi\/en\/referenssit\/omo-vaikuttajamarkkinointi-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omo Laundry Club \u2013 vaikuttajilla tavoitettiin ja aktivoitiin kuluttajia - Indieplace\" \/>\n<meta property=\"og:description\" content=\"Yhdistimme tehokkaasti vaikuttajien julkaisut, maksetun mainonnan ja PR-toimenpiteet ja saimme aikaan aitoa vaikuttavuutta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indieplace.fi\/en\/referenssit\/omo-vaikuttajamarkkinointi-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Indieplace\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T10:45:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/2023\/10\/Omo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"2100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/omo-vaikuttajamarkkinointi-pr\/\",\"url\":\"https:\/\/www.indieplace.fi\/referenssit\/omo-vaikuttajamarkkinointi-pr\/\",\"name\":\"Omo Laundry Club \u2013 vaikuttajilla tavoitettiin ja aktivoitiin kuluttajia - Indieplace\",\"isPartOf\":{\"@id\":\"https:\/\/www.indieplace.fi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/omo-vaikuttajamarkkinointi-pr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/omo-vaikuttajamarkkinointi-pr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/2023\/10\/Omo.jpg\",\"datePublished\":\"2023-07-09T13:11:44+00:00\",\"dateModified\":\"2024-10-01T10:45:09+00:00\",\"description\":\"Yhdistimme tehokkaasti vaikuttajien julkaisut, maksetun mainonnan ja PR-toimenpiteet ja saimme aikaan aitoa vaikuttavuutta.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/omo-vaikuttajamarkkinointi-pr\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.indieplace.fi\/referenssit\/omo-vaikuttajamarkkinointi-pr\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/omo-vaikuttajamarkkinointi-pr\/#primaryimage\",\"url\":\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/2023\/10\/Omo.jpg\",\"contentUrl\":\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/2023\/10\/Omo.jpg\",\"width\":1400,\"height\":2100},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.indieplace.fi\/referenssit\/omo-vaikuttajamarkkinointi-pr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.indieplace.fi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Caset\",\"item\":\"https:\/\/www.indieplace.fi\/referenssit\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Omo Laundry Club \u2013 vaikuttajilla tavoitettiin ja aktivoitiin kuluttajia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.indieplace.fi\/#website\",\"url\":\"https:\/\/www.indieplace.fi\/\",\"name\":\"Indieplace\",\"description\":\"Indieplacen uusimmat kuulumiset. 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