{"id":30532,"date":"2024-08-27T14:43:26","date_gmt":"2024-08-27T11:43:26","guid":{"rendered":"https:\/\/www.indieplace.fi\/?post_type=referenssit&#038;p=30532"},"modified":"2024-09-05T12:28:48","modified_gmt":"2024-09-05T09:28:48","slug":"upfield-flora-skippaa-lehma-ala-makua","status":"publish","type":"referenssit","link":"https:\/\/www.indieplace.fi\/en\/referenssit\/upfield-flora-skippaa-lehma-ala-makua\/","title":{"rendered":"Upfield Flora \u2013 Skip the Cow, Not the Taste!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"30532\" class=\"elementor elementor-30532\" data-elementor-post-type=\"referenssit\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cea46b0 elementor-section-full_width elementor-section-height-full elementor-section-height-default elementor-section-items-middle\" data-id=\"cea46b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40d432b\" data-id=\"40d432b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97407dc elementor-widget elementor-widget-heading\" data-id=\"97407dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e61c28e elementor-widget elementor-widget-heading\" data-id=\"e61c28e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Upfield Flora Plant B+tter<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2885da7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2885da7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c382c08\" data-id=\"c382c08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d6f7b0 elementor-widget elementor-widget-heading\" data-id=\"3d6f7b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6862335 elementor-widget elementor-widget-text-editor\" data-id=\"6862335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Upfield<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-eab4e82\" data-id=\"eab4e82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64219cb elementor-widget elementor-widget-heading\" data-id=\"64219cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Year<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-703448a elementor-widget elementor-widget-text-editor\" data-id=\"703448a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d7e100d\" data-id=\"d7e100d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfe5e3b elementor-widget elementor-widget-heading\" data-id=\"cfe5e3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ad948 elementor-widget elementor-widget-text-editor\" data-id=\"79ad948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PR, Influencer Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b44c110 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b44c110\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b561e6\" data-id=\"1b561e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b664254 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b664254\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0a97f5d\" data-id=\"0a97f5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3cce0b elementor-widget elementor-widget-heading\" data-id=\"d3cce0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background and goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a1aa1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a1aa1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-eab64e9\" data-id=\"eab64e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d907d5 elementor-widget elementor-widget-heading\" data-id=\"5d907d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01 Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2671a1 elementor-widget elementor-widget-text-editor\" data-id=\"e2671a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP133813297 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3A2E30,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP133813297 BCX0\">How to establish the new <\/span><\/span><span class=\"TextRun SCXP133813297 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3A2E30,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP133813297 BCX0\">plant-based <\/span><\/span><span class=\"TextRun MacChromeBold SCXP133813297 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3A2E30,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP133813297 BCX0\">Flora <\/span><\/span><span class=\"TextRun MacChromeBold SpellingErrorZoomed SCXP133813297 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3A2E30,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"SCXP133813297 BCX0\">Plant<\/span><\/span> <span class=\"TextRun MacChromeBold SpellingErrorZoomed SCXP133813297 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3A2E30,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"SCXP133813297 BCX0\">B+tter<\/span><\/span><span class=\"TextRun SCXP133813297 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3A2E30,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP133813297 BCX0\"> as a serious <\/span><\/span><span class=\"TextRun SCXP133813297 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3A2E30,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP133813297 BCX0\">alternative for both home <\/span><\/span><span class=\"TextRun SCXP133813297 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3A2E30,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP133813297 BCX0\">and professional kitchens?<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a0affca\" data-id=\"a0affca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b39c70e elementor-widget elementor-widget-heading\" data-id=\"b39c70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02 Goal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e505dd elementor-widget elementor-widget-text-editor\" data-id=\"2e505dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun  BCX0 SCXP83235615\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXP83235615\">The campaign aimed to <\/span><\/span><span class=\"TextRun  BCX0 SCXP83235615\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXP83235615\">highlight the great taste of Flora <\/span><\/span><span class=\"TextRun SpellingErrorZoomed  BCX0 SCXP83235615\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"BCX0 SCXP83235615\">Plant<\/span><\/span> <span class=\"TextRun SpellingErrorZoomed  BCX0 SCXP83235615\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"BCX0 SCXP83235615\">B+tter<\/span><\/span><span class=\"TextRun  BCX0 SCXP83235615\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXP83235615\"> as well <\/span><\/span><span class=\"TextRun  BCX0 SCXP83235615\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXP83235615\">as the sustainable <\/span><\/span><span class=\"TextRun  BCX0 SCXP83235615\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXP83235615\">production and ease <\/span><\/span><span class=\"TextRun  BCX0 SCXP83235615\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXP83235615\">of use.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-711ab92\" data-id=\"711ab92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2739877 elementor-widget elementor-widget-heading\" data-id=\"2739877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03 Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3994ae elementor-widget elementor-widget-text-editor\" data-id=\"a3994ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP261735125 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP261735125 BCX0\">With a wide variety of <\/span><\/span><span class=\"TextRun SCXP261735125 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP261735125 BCX0\">spreads already available on the market, it was essential to introduce Flora <\/span><\/span><span class=\"TextRun SpellingErrorZoomed SCXP261735125 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"SCXP261735125 BCX0\">Plant<\/span><\/span> <span class=\"TextRun SpellingErrorZoomed SCXP261735125 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"SCXP261735125 BCX0\">B+tter<\/span><\/span><span class=\"TextRun SCXP261735125 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP261735125 BCX0\"> in a <\/span><\/span><span class=\"TextRun SCXP261735125 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP261735125 BCX0\">distinctive and <\/span><\/span><span class=\"TextRun SCXP261735125 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-scheme-color=\"@3C292D,,\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP261735125 BCX0\">attention-grabbing way. <\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1ce810 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"b1ce810\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e95b4b\" data-id=\"5e95b4b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01c2a8a elementor-widget elementor-widget-heading\" data-id=\"01c2a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Skip the cow, not the taste!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcb499 elementor-widget elementor-widget-text-editor\" data-id=\"2fcb499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">The collaboration was executed through a multichannel approach, leveraging the power of influencers, PR, outdoor advertising, and partner companies. Flora Plant B+tter emerged as an exciting new product.<\/p>\n<p class=\"translation-block\">The campaign aimed to launch in a surprising and attention-grabbing way; three cow sculptures made from recycled materials appeared in the heart of Helsinki. A PR announcement detailed Flora's \"Skip the Cow, Not the Flavor\" campaign, and the audience had the opportunity to explore both the recycled-material cows and Flora's new plant-based product.<\/p>\n<p class=\"translation-block\">The product's great taste and usability were highlighted through a collaboration with Relove Second Hand &amp; Caf\u00e9, where a delicious plant-based and vegan cupcake was created. Additionally, three influencers targeting different audience segments were chosen for the partnership. The influencers shared their experiences using the Flora Plant B+tter product in their home kitchens, sampled the baked goods created in collaboration with Relove, and thus raised awareness about the product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-878f4dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"878f4dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1407b94\" data-id=\"1407b94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b32bec4 elementor-widget elementor-widget-heading\" data-id=\"b32bec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PR activities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-300ed12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"300ed12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9f485c3\" data-id=\"9f485c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8c8cda elementor-widget elementor-widget-image\" data-id=\"b8c8cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/elementor\/thumbs\/Mediasisalto-qt88594d62t70jtccwigr1sj0x0q6nx1derpoep63s.jpeg\" title=\"Mediasisa\u0308lto\u0308\" alt=\"Mediasisa\u0308lto\u0308\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9bc5c26\" data-id=\"9bc5c26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18901e4 elementor-widget elementor-widget-image\" data-id=\"18901e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/elementor\/thumbs\/leivat-qt884xuaw2dr589q6rmxx4mzwakbmao9buxvx35w6g.jpg\" title=\"leiva\u0308t\" alt=\"leiva\u0308t\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-728f3c2\" data-id=\"728f3c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f0a407 elementor-widget elementor-widget-image\" data-id=\"6f0a407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/elementor\/thumbs\/tyypit-qt884ys52wf1gu8d1a1khmeghofotzrznzlded4i08.jpg\" title=\"tyypit\" alt=\"tyypit\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ff4d7 elementor-widget elementor-widget-text-editor\" data-id=\"14ff4d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p class=\"translation-block\">The campaign kicked off with a 4-day PR stunt at the Helsinki Central Railway Station, where we made a splash with three cows crafted from recycled materials. The goal of the stunt was to communicate about the environmental benefits of choosing a plant-based margarine. During the event, Flora Plant B+tter was sampled both on bread and in cupcakes baked in collaboration with Relove. The Flora campaign was further supported by two press releases that provided more details about the initiative and the partnership with Relove.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af52c1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af52c1a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aae1ce7\" data-id=\"aae1ce7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15d86e6 elementor-widget elementor-widget-heading\" data-id=\"15d86e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snippets from earned media coverage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d1021f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d1021f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a5341d0\" data-id=\"a5341d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3291f25 elementor-widget elementor-widget-video\" data-id=\"3291f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/2024\/08\/Elisa-Taskula-IG-Story.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6066d31\" data-id=\"6066d31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab5b242 elementor-widget elementor-widget-video\" data-id=\"ab5b242\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/2024\/08\/SatuKoivisto_Skippaalehma1.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f9cb6df\" data-id=\"f9cb6df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-804a69a elementor-widget elementor-widget-video\" data-id=\"804a69a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:2,&quot;end&quot;:4.5,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/2024\/08\/Nimeton.mov#t=2,4.5\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38acb60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38acb60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8dd728\" data-id=\"f8dd728\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-934086e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"934086e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5369313\" data-id=\"5369313\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8528e3b elementor-blockquote--skin-boxed elementor-widget elementor-widget-blockquote\" data-id=\"8528e3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"The Indieplace team has been an excellent and fun partner to work with! The team was dedicated to the campaign, both in the creative process and execution, and delivered the entire project on time. I highly recommend them!\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Christina Salbini, Flora Nordic Brand Manager<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bf08be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bf08be\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13c6520\" data-id=\"13c6520\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b003cc elementor-widget elementor-widget-heading\" data-id=\"1b003cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa10ab6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa10ab6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3f2701\" data-id=\"b3f2701\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba11f82 elementor-widget elementor-widget-image\" data-id=\"ba11f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.indieplace.fi\/wp-content\/uploads\/elementor\/thumbs\/Feed-1-scaled-qt843uh73dnccfkj9uukaueajqrzy86jp0ore7s2rs.jpg\" title=\"Feed 1\" alt=\"Feed 1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ffc5bc0\" data-id=\"ffc5bc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0b5d0d elementor-widget elementor-widget-heading\" data-id=\"e0b5d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0577f elementor-widget elementor-widget-counter\" data-id=\"ec0577f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068f39b elementor-widget elementor-widget-heading\" data-id=\"068f39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efd5fff elementor-widget elementor-widget-counter\" data-id=\"efd5fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"9\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5503a95 elementor-widget elementor-widget-heading\" data-id=\"5503a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reach in total<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d4b37 elementor-widget elementor-widget-counter\" data-id=\"e0d4b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"1.2\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">milj.<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f732d elementor-widget elementor-widget-heading\" data-id=\"b6f732d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ERR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf166bb elementor-widget elementor-widget-counter\" data-id=\"cf166bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad77a96 elementor-widget elementor-widget-heading\" data-id=\"ad77a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reach rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef263d3 elementor-widget elementor-widget-counter\" data-id=\"ef263d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"181\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62485a elementor-widget elementor-widget-heading\" data-id=\"f62485a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estimated PR value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baeda63 elementor-widget elementor-widget-counter\" data-id=\"baeda63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"36015\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span 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