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Power
2023
Event, influencer marketing
Power opened a new store in Itis, Helsinki, and they wanted to gain a lot of attention and attract as many visitors as possible on the opening day.
How can Power's brand stand out from its competitors? How can consumers be encouraged to engage with the brand both physically on-site and in the social media event?
The goal was to create an attention-grabbing concept that works both in pre-marketing and during the event. The aim was to choose influencers who effectively reach the target audience and whose appeal would draw the crowd to the event.
In addition to brand-related activities it was important to find the angles for more tactical influencer marketing and the measurability of sales.
Electronics retailers in general have a similar offer-based approach towards consumers. By creating a concept that clearly stands out from competitors, consumers are more likely to engage with the brand, making the tactical elements of the campaign more effective.
By offering consumers more than just a basic shopping experience, a positive and distinctive memory is created, which affirmatively reflects on Power’s brand in the future as well.
We created the Super POWER concept for Power to celebrate the opening of Finland’s largest Power store, standing out from the competitors. The main stars of the concept were the members of the Super Power influencer team, whose unique superpowers were highlighted both in pre-advertising and the event itself. Together with the influencers, we produced the campaign’s pre-advertising materials, which were utilized across multiple channels to generate interest towards the opening. The event’s program was designed together with the influencers to work both live at the event and streamed on Power’s TikTok channel.
”We wanted to do something completely different, something you don’t see every day in our industry – and that’s exactly what we succeeded in with this campaign. The Super POWER concept developed by Indieplace gave the influencers the opportunity to express themselves, yet in a style that fits our brand. Through the selected influencers, we were able to reach a new target audience and make them get interested in us as a brand, and particularly the Itis store as a shopping destination. The overall success was achieved by combining organic and paid advertising, as well as executing the event in a multi-channel approach.”
Indieplace Oy
Kuortaneenkatu 2
00510 Helsinki
Finland
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Indieplace Oy
Kuortaneenkatu 2
00510 Helsinki
Business-ID: 2294668-1
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Finnish