Marketing with an Influence

Power avasi uuden elektroniikkamyymälän Vantaan Tammistoon. 
Avajaisille haluttiin kerätä suurta huomiota ja paljon kävijöitä.

The collaboration was executed through a multichannel approach, leveraging the power of influencers, PR, outdoor advertising, and partner companies. Flora Plant B+tter emerged as an exciting new product.

In the fall of 2023, a new upper secondary school and cultural center, Monio, was completed in Tuusula, where Tuusula Upper Secondary School moved in. Through influencer marketing, Monio’s visibility and appeal among young people and their parents were increased.

We created a concept for the grand opening of Power's new electronics store that truly stood out from the competition. The stars of the campaign were the Super Power influencer team members, whose unique superpowers were highlighted both in the pre-event advertising and at the event itself.

Pierre Robert aimed to encourage consumers to try their products and strengthen the brand awareness. By combining influencer posts, an inspiring PR event, and personalized PR packages, we successfully reached the right target audience.

For the campaign we selected six different influencers, each highlighting Omo's effectiveness and important brand messages through themes that felt natural to them. We effectively combined the influencers' posts, paid advertising, and PR efforts to achieve genuine impact.