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Municipality of Tuusula
2023
Influencer marketing
In the fall of 2023, a new upper secondary school and cultural center called Monio was completed in Tuusula, where Tuusula Upper Secondary School moved in. The Tuusula municipality aimed to enhance the visibility and appeal of Monio Upper Secondary School among young adolescents and their parents through collaboration.
The goal was to increase the visibility of Tuusula's new upper secondary school operating in the Monio facilities among a defined target group, which included middle school students considering their school choices and their parents. Through collaboration carried out around the time of the joint application process, the aim was also to attract applicants to Tuusula Upper Secondary School.
The core message aimed to emphasize the high quality of education and the excellent facilities, which involved students and teachers in the design phase. TikTok was chosen as the main channel for the collaboration, as it effectively reaches the desired target audience.
We created the "School Day of Your Dreams" concept for Tuusula Upper Secondary School, in which four influencers described what their ideal school day would be like and how Tuusula's new upper secondary school provides unparalleled conditions for it. After all, a dream school day can be unique for everyone.
The influencers created content on TikTok and Instagram that resonated with young people, showcasing their personal takes on what their ideal school day would include and highlighting their favorite subjects and features of a dream school. To further enhance the reach of the collaboration among both youth and their parents, local-targeted advertising was also used on Instagram, TikTok, and Snapchat.
"With the help of Indieplace and influencer marketing, we succeeded in reaching students considering their school options, a task that could have been challenging otherwise. Through advertising, we also reached their parents. The campaign’s content, targeting, and overall execution were successful! We effectively reached our target audiences and received the desired number of applications for the school!"
Indieplace Oy
Kuortaneenkatu 2
00510 Helsinki
Finland
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Indieplace Oy
Kuortaneenkatu 2
00510 Helsinki
Business-ID: 2294668-1
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