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Orkla Care
2023
Influencer marketing and PR
How can we differentiate Pierre Robert from competing brands? How can we make consumers prefer the Pierre Robert brand over others and raise awareness about the availability of our products in everyday grocery stores?
Pierre Robert's high-quality ribbed products became available in everyday grocery stores. The goal was to encourage consumers to try them, as well as to strengthen brand awareness and quality perception.
There are many brands offering various sports and leisurewear. Therefore, we wanted to highlight the versatility of the ribbed set in our campaign, showcasing its suitability for different situations and on diverse types of women.
Four diverse influencers were selected for the campaign to showcase how Pierre Robert's products suit various types of consumers. Elisa Taskula, Hanna Angelvuo, Meri Milash, and Elsa Heiko inspired their Instagram followers with different outfits featuring Pierre Robert's ribbed set.
Additionally, we increased the campaign's visibility with personalized PR packages created by Meri Milash and by organizing an inspiring PR event at the Roots Yoga Studio, where Meri shared her best style tips with her influencer friends.
"The influencer collaboration and PR campaign organized with Indieplace was successful by many measures. The event planning and arrangements went smoothly, resulting in a beautiful breakfast event that perfectly represented Pierre Robert's brand essence: the harmony of timeless style and comfort. The warm-hearted event, which kicked off with gentle morning yoga, succeeded in inspiring and engaging attendees to experiment with various styles under the guidance of the wonderful Meri Milash. Additionally, through PR outreach and other collaborative posts, we effectively reached the right target audience during the launch of our new, versatile ribbed sets."
Indieplace Oy
Kuortaneenkatu 2
00510 Helsinki
Finland
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Indieplace Oy
Kuortaneenkatu 2
00510 Helsinki
Business-ID: 2294668-1
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Finnish