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Omo
2023
Influencer marketing and PR
The laundry brand familiar to many Finns, Omo, launched new packaging, while also aiming to highlight the effectiveness and environmental friendliness of the products.
The campaign aimed to encourage consumers to try the products while creatively showcasing the new packaging and Omo's important brand messages.
By selecting a variety of influencers for the campaign, diverse visual executions were achieved, allowing different laundry-related themes to be presented naturally and in a relatable manner for the target audience. The visibility of the selected campaign posts was also supported through paid advertising.
Six different influencers were chosen for the campaign, each presenting Omo's effectiveness and important messages through themes that felt natural to them, whether it was garment care, children's laundry, or washing sportswear. The central idea of the campaign was that dirt is not harmful and can always be washed away — Omo saves the day whenever clothes get dirty, allowing you to focus on living instead of worrying about stains.
In addition to Instagram and TikTok posts, the campaign's visibility was enhanced through PR deliveries made in collaboration with garment care guru, 'Kaisan mukana'.
The campaign utilized both celebrity faces and more relatable influencers, and by boosting posts through advertising, comprehensive visibility was achieved across various themes.
The children of two campaign influencers participated in the Helsinki Cup junior football tournament, where Omo was also involved as a main partner. This allowed the influencers' personal stories to be naturally connected to the marketing themes.
'Kaisan mukana' was chosen as the sender of the PR packages because she is a respected garment care expert among many influencers. Kaisa's unique reputation and handy tips ensured earned visibility for the campaign.
Indieplace Oy
Kuortaneenkatu 2
00510 Helsinki
Finland
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Indieplace Oy
Kuortaneenkatu 2
00510 Helsinki
Business-ID: 2294668-1
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