Tony’s Chocolonely is a well-known Dutch brand, but the brand itself and their sustainability is not yet well-known in Finland.
To add Tony’s Chocolonely's brand awareness in Finland in a happy and fun way, while simultaneously increasing the knowledge of sustainable chocolate and its background.
The human rights at cocoa farms and the protection of the environment have been discussed for long. Consumers have also realized the impact that sustainable chocolate has, but the information about the backgrounds of chocolate brands is scarce. Thus, it is important to spread the word about Tony's Chocolonely's mission continuously.
We created Tony's Chocolonely a year-long strategy with PR activities.A longer plan helps in increasing brand awareness and taking different marketing approaches.
In the strategy we defined the different medias and influencers, which are reached continuously. The yearly collaboration enables the utilization of different means and helps in forecasting, while it is also easier to elicit earned media by reacting quickly.
Workshop and creating a PR calendar.
The planning and execution of an event for influencers.
Planning and executing weekly PR deliveries, including also larger and more conceptualized send-outs.
Communication measures, such as localization, press releases, and creating and maintaining a relationship with the press.